Milk SA is a non-profit organization that was created in order to help with the dairy industry. Milk SA wants to help their customers live their lives to its fullest and healthiest potential. In order to do this they launched the Consumer Education project that will actively try and get their message to an audience. In order to achieve this Milk SA partnered with many different companies, radio stations and some of SAs most influential fitness gurus. Among this batch of people, one of the people they partnered with is Aneeka Buys of @FitGirlZA. Milk SA along with Aneeka wanted to focus on showcasing the physical benefits of dairy products and the ways in which it can help with post workout recovery.