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Under Armour 

Fitness and health is one of the most important aspects of living. Under Armour, who started aiding in global healthy living since 1996, have been providing their customers with the equipment and apparel needed to reach fitness goals they never knew they had. Under Armour has been a long time supporter of equality in the sporting and fitness scene, and in order to push  this further Under Armour declared 2020 the ‘Year of the Female’. The campaign featured four amazing women in the fitness industry all who’ve focused their careers on the upliftment of women and encouraging them to live their healthiest lives.


Abbi Mcduling is a fitness and lifestyle coach who wants women to know the ways that good workouts can change your life. Abbi, better known as ActiveLiving helps her audience to live healthily while challenging herself to be the best athlete she can be.


Aneeka Buys, of @FitGirlZA, is a Cape Town based personal trainer and coach. Aneeka is accomplished in the fitness world and even created her own FitGirl Training Method to help her followers achieve their fitness dreams. FitGirl is determined to inspire women to start their fitness journeys.


Amy Hopkins, also known as Amy Hoppy is a fitness, food and mental health advocate who puts the empowerment of women at the forefront of her work. Amy is a community organizer, creating groups and events for those looking to lead a healthier lifestyle. Amy is also a yoga coach and a public speaker, showing how dedicated she is to not just physical health but also mental health. 


Nomvula Khuzwayo is a Cape Town based fitness trainer and athlete. Nomvula is a fitness guru that often offers her audience workout and diet advice, along with being an fitness inspo to her followers. Nomvula too encourages physical and mental health while also trying to empower girls and women from township areas, like herself, to chase their dreams.

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