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H&M Conscious Collection

To celebrate the launch of their new Studio collection H&M held an event at the beautiful, minimalistic Studio 26 on a warm summer’s day. Many media guests and influencers were invited and encouraged to arrive styled in the bold collection to showcase the collection in motion and its versatility.

The collection was inspired by all the places where one feels free. One of the creative directors said she felt the most free in the isle of Gotland at the Furillen beaches. They took photos of this beach and turned it into a bold print named the ‘lunar landscape’ and used bright punchy colours inspired by the sunset at the Furillen beaches to enhance this print further. The collection is said to be for the fashionable girl that loves to play with colours and isn’t afraid to be bold, electric, and eccentric with her clothing choices. The event venue and the beautiful bold collection made for a wondrous day leaving many inspired by the clothes and the boldness of the collection.

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