Poetry is a brand that focuses on the details. Founded by a small group of South Africans that aimed to inspire imagination with their designs the brand was launched in 2008 and has been creating soft, elegant and sophisticated products ever since. The Poetry woman is traveled and loves unique clothes that are timeless. In their recent collection Poetry shows off some soft pastels and deep greens that are perfect as we move into Spring. The clothing this season focuses on that softness and airiness that comes with the elegance of Spring and sticks to the Poetry brand by being focused specifically on the details with a simplistic silhouette to compliment it.